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- FORMAT:
MP3 Download: $12
Compact Disc: $16
12269 SU09NC - It's OK to Brag – Marketing Through Public Relations
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| Course Code: |
SU09NC
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| Presenter(s): |
Tony Molla
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| Event Type: |
Conference Session (90-minute)
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| Tracks: |
NACE/CARS Management |
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| Description: |
| Sponsored by: Ford |
| Presenter(s): |
| Tony Molla is the Vice President of Communications for the National Institute for Automotive Service Excellence (ASE) in Leesburg, VA. With over 35 years experience in the automotive service industry, Tony has held positions at all levels, including technician, service manager, parts store manager, new car sales and automotive technical editor writing service manuals for the Chilton Book Company. He has authored more than a dozen technical and car care manuals for both professional technicians and consumers. Prior to joining ASE in January, 2000, Tony spent nine years as the Editorial Director of Motor Age magazine and Automotive Body Repair News (ABRN). He is an ASE certified automobile technician, an active participant in the Collision Industry Conference and a regular presenter and moderator at many industry events annually. Tony is an honorary lifetime member of the Mobile Air Conditioning Society Worldwide (MACS), and has been honored with the Collision Industry Conference Q Award, several Outstanding Editorial Achievement awards, two Society of Automotive Journalists MOTO awards, and a Jesse H. Neal Editorial Award for his editorials in Motor Age Magazine. |
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