Format: Audio Recording - MP3 Download $10 or Audio CD $18

Presenter: Tracy Beckerman and Anne Parris

Many people wonder why they may have 1,000 Facebook fan page followers but only a tenth of their fans actually see their posts. Facebook can be an incredibly powerful tool for promoting your blog and getting more eyeballs on your work, but you have to know how to be Facebook savvy and use its tools to engage more people with the right content at the right time. In this session you’ll learn why you should:

? Share video that’s already on Facebook, rather than from YouTube or another platform
? Create and use memes
? Use the Native Scheduler function to schedule your posts
? Share 20 percent of your own material and 80 percent of other people’s stuff
? And lots more tips for increasing the number following your fan page and the number Facebook chooses to share your posts with