Format: MP3 Audio Download or Compact Disc

Presenter: Heidi Ellsworth and Karen Edwards

This course will provide an interactive experience to develop a marketing plan for roofing contractors.? Participants are encouraged to bring their ideas and interact with Heidi J. Ellsworth and Karen L. Edwards, working through the process and segments of a marketing plan.? The class will be interactive with the audience, offering time for questions and discussions as the presenters work through the structure of developing a marketing plan.?

1. Review the structure of a marketing plan.?
2. Discuss messaging, branding and goals that should be a part of any marketing plan.?
3. Review strategies for developing a marketing plan and sticking to it.?
4. Combine the overall company and sales goals with marketing to develop a plan?
that not only builds leads and sales but contributes to company culture.