Format: MP3 Audio Download or Compact Disc

Presenter: Aaron Hockel

This session will teach attendees about the various paid advertising options offered by Facebook, Instagram, and LinkedIn, which ones make sense for roofers, the basics of ad targeting, and how to build their first social media advertising campaign. Material is applicable to both low and steep slope applications.?

1. Review different types of social media ads by platform including targeted Facebook ads, boosted posts, Instagram ads, LinkedIn sponsored content, and LinkedIn sponsored InMail.?
2. Determine how a residential roofer can build and execute Facebook and Instagram ads to reach local homeowners with targeted offers.?
3. Define how commercial roofers can leverage LinkedIn’s advertising options to reach property and facility managers on the world’s largest professional networking site.?
4. Determine if your social ads are working ?? how to quantify social media ads through metrics beyond inbound leads.