Format: Audio Recording - MP3 Download or Audio CD

Presenter: Cathryn Michon

Though some mistakenly think dreaming of being a creative artist in Hollywood is a long shot, and you need to live in L.A. or New York to realistically pursue mass media, nothing could be further from the truth. The rise of social media has leveled the playing field like never before in history ? and anyone can turn their creativity into a media empire. Just ask Psy, who with one deliciously crazy music video (Gagnam Style), turned himself into the world?s most-watched pop star ever! Discover how to use your smartphone, Twitter feed, Facebook fan base, Tumblr blog and other new media to market yourself and promote your writing ? whether it?s your blog or book ? to build an audience, develop leads, attract mainstream media attention and perhaps even land a contract, or better yet, to monetize and distribute your content without old media middlemen. The most powerful writer in Hollywood, E.L. James, started as a self-published fiction author. The power is in your purse (or backpack!). Learn social media tips from author/screenwriter/director/actress/entrepreneur Cathryn Michon, who created a ?movie-ment? with her small, independent film, Muffin Top: A Love Story, now available on Netflix and multiple other platforms.