Format: MP3 Audio Download or Compact Disc

Presenter: Brad Humphrey

Anyone can sell a "cheap" roof.? Low bidding builds commodity buying.? People buy a Brand.? Brand outsells price 10:1.? This session teaches you to determine what your Brand is, how to build it, how to project it, and how to sell it into more sales results!

1. Determine your brand.
2. Leverage your brand when selling your products and services.
3. Overcome "your price is too high" objections.