Format: MP3 Audio Download or Compact Disc

Presenter: Mark Carpenter and Leb Tannenbaum

In this course we will share a model for measuring an organization's culture; how culture and values can give companies a serious competitive advantage; how Columbia Roofing used what they learned to attract and retain talent, improve the relationship with those in the field and in the office, boost morale and increase top line and bottom line results. This course is presented on a beginner level and targets all size firms.

1. Define culture and the use of values.
2. Determine how to share what's important with everyone in the company.
3. Discuss strategies for successful action steps.
4. Determine the role of communication and storytelling to lift morale and overall performance.