Format: MP3 Audio Download or Compact Disc

Presenter: John DeRosa

Successful business owners wear many hats. This is especially true for residential roofing contractors. This highly impactful seminar helps contractors come to terms with the most important priorities that drive their profitability.? Participants will walk away with an improved understanding of their top priorities at it relates to each of the following learning objectives:

Learning Objectives:

1. Marketing & Lead Generation:? A contractor’s level of success is predicated on his or her ability to make the telephone ring.? This section will help contractors reshape the way they differentiate and seek to position themselves as the “contractor of choice”.? Participants will learn how to be territorial about the neighborhoods they work in; and a simple strategy for using videos to develop trust.?

2. Sales & Selling: Many contractors have never been trained how to sell which often finds them in a never-ending battle to justify and defend their price. With this section, we will highlight the priorities that can make you or break you on every sales call.? Participants will learn the reasons why “price” becomes the prospects’ most important buying criterion and what they can do to facilitate a more favorable outcome.? We will also discuss the keys to crafting your company story in a way that articulates your differentiating value proposition.

3. Budgets & Pricing: If contractors fail to account for all of their costs, they will not be able to ensure that their projects are priced profitably. This segment will reinforce the critical importance of establishing budgets that put you on the path to profit.? Participants will also learn the benefits of departmentalizing their overhead and how that helps management make better financial decisions.