Format: MP3 Audio Download or Compact Disc

Presenter: Heidi Ellsworth and Karen Edwards

Contractors know that they need to market their business but don’t always know how to do so effectively, efficiently and in a way that differentiates their company.??

This course teaches contractors how to get out of the traditional marketing rut and fine tune their efforts to work with today’s fast-paced consumer lifestyle while standing out from the competition.? Attendees will gain the knowledge to develop a strong sales and marketing process, learn how to generate quality leads and create customers for life without breaking the bank to do it. This course is 50% commercial and 50% residential and targets small to medium size firms. It is presented at a beginner to intermediate level.

1. Evaluate existing marketing and sales process.
2. Determine the most important activities that result in lead generation.
3. Incorporate marketing beyond the sale to establish long-term customer relationships.
4. Identify marketing resources and budget support to develop and implement a successful marketing plan.
Sales and Service