Format: Audio

Aimee Duffy

You've got a website and your phone isn't ringing, why? Your website is the ultimate shop window, attracting customers 24 hours a day. But it goes far beyond visual appeal. As Internet marketing specialists, we will help you understand that for a website to do its job, it must also bring targeted traffic that converts into sales. But how do you get that traffic? How can you control what users see and learn about you? We will provide tricks and tips on how to increase your visibility - both locally and nationally. Learn why reviews are so important and how they can help your visibility. Learn why content marketing is such an important part of it all. Visitors + Conversions + Sales = $$$. - increase your online presence and visibility - discuss local directories - where to list, important factors - why reviews are important - how to manage them and why - content marketing - why you need to have a strategy in place and how it helps.

Learning Objectives:

• Understand online marketing?
• Website tips to increase conversions?
• Understanding Reviews and how to manage and control?
• Setup local directories such as google plus

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Target Audience: Architect/Designer, Builder/Installer, Contractor/Subcontractor, Distributor/Supplier, Manufacturer, Manufacturers' Agent, Professional Pool Mgmt., Retailer, Service/Maintenance