Format: MP3 Download $10 - or - Compact Disc $12

Presented by: Scott Biggs, Mark Mandl, Erica Schaefer, Mark Zoba

Description:
How do you differentiate your shop from the competition? How can you be a part of the newest and hottest trend - OEM Customer Referral Programs based upon OE Certification. Learn how OEMs such as Ford, Chrysler, and Nissan are promoting their Certification programs to their customers through a variety of marketing methods. In this class you will learn how direct consumer marketing products, smart technology solutions, and educational materials, are being utilized by Vehicle Manufacturers to drive business to their certified shop network.