Format: MP3 Download $10 - or - Compact Disc $12

Presented by: Mark Claypool

Description:

Since 2006 video viewing/sharing over the Internet has grown by more than 7,000 percent! 80% of Facebook videos get "Likes", 60% of people will watch a 2-minute online product or service video, videos are 12 times more likely to be shared on Facebook, 60% of people are more likely to watch a video than read text. This all points to the importance of incorporating video into your overall online presence through your website and social media accounts in order to engage your target audience and gain brand recognition. Learning Objectives: Fully understand the importance of video in today's online world See clear examples of how others have used video to the advantage of their business Learn what kind of video content will engage your target audience, and what will not Learn how you can inexpensively take your own video using your iPhone, Smartphone or GoPro camera, then edit it for online delivery Learn how to leverage video to your maximum advantage on a company Facebook page and YouTube channel Learn how to measure your outreach with video you post through Google Analytics and Facebook Insights