Format: MP3 Download $10 - or - Compact Disc $12

Presented by: Mike Giblin

Description:

Is your shop ready for the next 10 years? Your next customers are Millennials, or Generation "Why?" as we like to call them. This generation is filled with educated, diverse, digital pioneers that behave differently than other generations. We will gauge their behaviors and how to use the right branding and marketing to tailor to this next generation of vehicle owners.
Learning Objectives:

• Attempt to understand a generation that is very selective and questions everything.
• Review strategies that repair shops can adapt themselves to better serve their next customers.