25471 - Creating Social Media Toolkits & Campaigns [ ] - Fleetwood Onsite Conference Recording

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From: NFPA 2015 Conference & Expo

25471 - Creating Social Media Toolkits & Campaigns

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Presented by:
Misty Montano, 9 News KUSA-TV, CO

In today's world, every successful marketing and communication plan must include a toolkit to support social media. The toolkit starts with a four-step checklist and includes a social media tree built with free resources that shows who is using various social media, along with when and how. This session will provide a demonstration of how to create a social media toolkit, incorporating a campaign that is developed during the session.