Format: Video of Slides with Audio

Presenter: Jim Augustus Armstrong

The best ways to increase cash flow are 1) increase your closed sales, 2) command higher margins, and 3) increase your average ticket size. But even though we're seeing economic recovery, dealers still feel intense pressure to slash their prices, and many are not seeing a big increase in sales. Attend this session to learn strategies that dealers can use to transform their cash flow and profits. We will explore low cost marketing strategies that can be implemented to compel repeat and referral business, including creating a newsletter campaign for past customers, obtaining referrals from other businesses, and positioning your sales team as trusted advisors to your customers. Learning Objectives: Upon completion of this session, participants should be able to: ?Implement new strategies to compel repeat and referral business, including launching a newsletter campaign ?Discuss how to implement a system for obtaining a steady stream of referrals from other businesses ?Explain the importance of positioning your sales team as trusted advisors to your customers ?Explore new strategies for cementing customer loyalty and creating a personal connection with your customers