Format: Video of Slides with Audio

Presenter: Jim Gould (Moderator), Keith Spano, Vinnie Virga, Olga Robertson

This panel session, moderated by Jim Gould, President of the Floor Covering Institute LLC, will offer insight from some of America?s most successful flooring retailers on important issues challenging specialty retailers today. The topics will change depending on questions from the audience, but will include areas such as: Competing with the Big Boxes, Selling and Communicating with Today?s Diverse Consumers, Using Technology and Social Media to Engage Customers and Staging Stores to Inspire Customers. All attendees are encouraged to participate, so come prepared with your toughest questions. ? Identify the most common challenges facing specialty retailers today ? Discuss possible solutions to many of the most common challenges in areas including competition, sales, communication, technology, social media, customer engagement and merchandising ? Explain how some of the most successful retailers have creatively solved some of these challenges ? Implement two or more new ideas to improve your business, based upon insight received from the panel and attendees