Format: Video of Slides with Audio

Presenter: Scott D. Perron

The cost of customer acquisition through traditional means and advertising alone has become more fragmented and cost prohibitive than ever before. This interactive session will focus specifically on the lost art of prospecting for business and creating new customers. Learn the secrets of identifying and qualifying repeat customers outside of the normal retail channel. Those in attendance will be given the opportunity to role play and put together a group strategy that will set them apart from the competition. Learning Objectives Upon completion of the session, participants should be able to: ? Prospect for new customers through networking ? Identify repeat customer types ? Design an outside sales strategy ? Implement a commission sales team that creates revenue not fixed costs