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Marc Gottlieb, DDS

This course is designed for the general practitioner as well as all specialists. Everyone from the first-year dental student to the veteran about to retire will benefit from this course. The days of marketing your practice through esthetic dentistry may be over or a losing battle. More than 25 percent of the dental population does not visit a dentist on a regular basis out of fear. For the dentist to treat this unique population, he or she must understand the unique challenges they present. As patients get older and through the advances of modern medicine, we encounter patients with a laundry list of medical probleThis course also will address the management of this special group. Once in a while we encounter that special patient who is apprehensive, medically compromised and unmanageable. Gottlieb will discuss and demonstrate through actual case studies all the available options you have to treat that complicated patient. Treating the apprehensive man, woman or child can be very rewarding. When managed properly, they remain loyal for life and often refer their friends and family. Everything from tender loving care to general anesthesia will be covered. Other courses teach you how to medicate, communicate and delegate. This course pulls it all together.