Merry Wise

W.I.S.E. stands for Wisdom, Integrity, Service, Experience and is the basic philosophy behind R.E.T.A.I.L., the specifics of the method.

The single most important survival technique in a pool business is the ability to identify, and adapt, to changes in the marketplace to keep ahead of the future, while retaining the best values of the past.

This seminar will discuss the W.I.S.E. business philosophy and how to express it through the R.E.T.A.I.L. techniques:

React to the customer's needs

Educate employees, customers, and yourself Tell your story Amplify your limited resources Improve constantly-keep up with and ahead of the trends Link by forming partnerships with the many resources both within and without the industry.

Learning Objectives:

• Asses the value of combining timeless values of service with future trends to constantly upgrade and succeed in retailing.
• Learn techniques to educate modern employees to understand basic principles of customer service and its importance in setting your store apart from competition, and the importance of education of customers and management as well.
• Learn some new techniques to make the most of limited resources to succeed in the market.

Target Audience: Retailer