How to Resolve Difficult Selling Situations and Close the Sale
Warren Tyler
Format: Audio

Learn how to address the most common difficult sales situations. Topics include gaining your customer’s trust (anything you may say to a customer is perceived as "sour grapes" if she doesn't trust you), what you should know about your competition (but never worry about them), and unit pricing (and why it doesn’t mean anything).

At the end of this seminar, participants should be able to:
•Recognize how to gain their customer’s trust
•Identify what they should know about their competition
•Explain unit pricing
•Discuss everything they ever wanted to know about the "Big Boxes”