Social Media and Web Boot Camp 3: Developing an Integrated Online Strategy
Christine Whittemore
Format: Video of Slides with Synchronized Audio

Is social media the Holy Grail for flooring and stone businesses or is it a complete waste of time? Apart from being a hip buzzword, social media represents a powerful business tool for flooring and stone businesses so they can effectively get found online and generate business. Success requires commitment to developing and implementing an integrated online strategy which aligns with your business’ overall strategy. Attend this workshop to develop an integrated digital marketing strategy for your business.

Please note that this session assumes you have attended MO06: Social Media and Web Bootcamp 2: Lead Generation with Social Media and/or are active socially and looking to develop an integrated online strategy for your business. You will have the opportunity to submit your website and social profiles ahead of time for review during the workshop.

Discuss the elements of an integrated online strategy and how they benefit a business
Recognize the role of analytics
Develop a system for maintaining and refreshing your online presence in support of your business
Critique/review successful social profiles, blogs and websites including those volunteered by the audience beforehand