How To Sell Preventative Maintenance (And Why You Need To)
Greg Hayne
Format: MP3 Audio file download
Roofing contractors, generally, do not do a good job of selling preventative maintenance. This course will give them the tools needed to be much more successful and also explain the financial incentives for doing so.
Learning Objectives:
- Identify how NOT to try and sell preventative maintenance
- Apply 8% Rule to selling of preventative maintenance
- Learn how CAM can influence an owner's purchase decision process
- Learn how to structure a PM presentation to appeal to an owner
- Discuss features of well-designed preventative maintenance programs
Target Audience:
- Commercial Contractor
- Sales & Estimating
- Owner/CEO/General Manager
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