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MEDIGAP BUYING BEHAVIOR AND BRAND PERCEPTIONS

Findings of independent consumer research of Medigap buyers and non-buyers. Affect of carrier promotions and other product educatuion targeted to consumers on influencing buying behavior.

Stacy Varney, Vice President, Marketing & Account Management, Gen Re, Portland ME
Steve Woods, Vice President, Senior Account Executive, Gen Re, Portland ME

Synchronized PowerPoint and Audio - Sample from this presentation:

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