This is a Digital Download featuring PowerPoint Slides with Synchronized Audio from the 12th Annual Intercompany Long Term Care Insurance Conference March 2012. Watch the slides while listening to the synchronized audio, exactly as is happened live.

You and Your Customer: Get Personal - ILTCI2012

Session Description: Smart LTCi marketers are getting ahead of the game by combining a deep understanding of prospects' buying habits, personalized interactive social engagement, and high touch customer "UX". Connecting with today's demographically fragmented LTCi customers isn't easy. It takes a commitment to upfront learning that transforms data into information, and information into actionable intelligence - identify specific consumers, their wants and needs, and enter into a personal conversation that addresses their preferences in ways that turn prospects into customers. It also means delivering a superior customer experience, something that's challenged the LTCi industry for years.

Session Speakers: Lindsay Resnick Chief Marketing Officer, KBM Group: Health Services Deborah Stewart Vice President, Strategic Planning, KBM Group: Health Services