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Speaker: Dr. Richard Huot, DDS, Beachside Dental Consultants, Inc.
About the speaker: Dental degree, Northwestern University 1982; Retired Colonel, US Air Force Reserve; private practice; CEO of Beachside Dental Consultants, Inc;ADPAC Treasurer; Past President Maine Dental Association

Description:
The Internet has opened communication with your patients in many ways and it is important to filter out the most effective methods to communicate with your patients in a professional and cost effective manner. Dr. Huot will take you through the various types of internal and external marketing your practice can implement to enhance patient referrals and to build trust with your existing patient base. From Yellow Pages to Yodle, this course will discuss the many ways your practice needs to posture itself in the cyber world.

Learning objectives:
Participants will be able to:

• Identify the five requirements of a successful marketing program and how to go about preparing the office for that program
• Gain information on how to correctly use the various new social media outlets and programs available to dental offices, which will be a cost effective and win-win situation for the patient and the office profitability
• Gain knowledge on how to identify the difference between external and internal marketing programs for your dental office
• Learn how to incorporate the various marketing techniques into your office program, and more importantly ways to track the effectiveness of each program and its effect on new patient and production metrics
• Identify the current methods each office has in place, and gauge its effectiveness in the current marketing climate