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Speaker: Mr. Daniel Bobrow, MBA, AIM Dental Marketing
About the speaker: Certified dental practice consultant; president, AIM Dental Marketing.

Description:
Social networking seems all the rage and with good reason. When done correctly, social media can grow your practice. Learn how to manage your online reputation with a variety of social media tools. You can gain exposure for your practice by maintaining a blog or posting videos and linking them to your website. In addition, you will explore case studies that show how not to use social networking sites.

Learning objectives:
Participants will be able to:

• Understand how social media evolved into the major force for communications and marketing it is today
• Describe the various components comprising an effective web-based social media marketing reputation management program
• Implement and maintain an effective social media presence for your dental practice
• Monitor, evaluate and update your social media plan for optimum effectiveness