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Brand to Book: Creating Online Voice that Opens Doors - Anna Lefler

It's a noisy, crowded Internet out there, and the best way for your work to get noticed is to create a compelling, distinctive voice. Your voice is, after all, your brand — your key to attracting not only readers, but agents and publishers as well. In this session, we will roll up our sleeves and dig into the rewarding process of crafting your personal humor brand, including making yourself — and your work — memorable, honing your humor voice, the importance of consistency, the value of broad appeal, building on what comes naturally to you, and more.

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