This is a Digital Download featuring PowerPoint Slides with Synchronized Audio from the 11th Annual Intercompany Long Term Care Insurance Conference 2011. Watch the slides while listening to the synchronized audio, exactly as is happened live.

ILTCI 2011-37

Designing the Right Product to Increase Market Penetration

As an industry we have only tapped into less than 10% of the market for Long Term Care Insurance. We must find a way to reach the remaining 90% of the market so that they are protected against the costs of future Long Term Care events. We have 3 experts willing to share their perspectives on innovative product designs to increase market share.

Speakers: Abraham, Loida   Drucker, Jay   Swanson, Mary  
Producers: Noonan, Terry  
Specialty Fields: Field Marketing,Home Office Marketing,Policy and Providers
Session Type: Interactive Forum