This is a Digital Download featuring PowerPoint Slides with Synchronized Audio from the 12th Annual Intercompany Long Term Care Insurance Conference March 2012. Watch the slides while listening to the synchronized audio, exactly as is happened live.

Lions and Tigers and Nursing Homes OH MY - Fear and the Sale of LTCi - ILTCI2012

Session Description: What are we doing right and what's wrong with how we market LTCi to boomers? Hear from an expert in marketing to the baby boomer segment how boomers see themselves and the types of messages to which they do and do not respond. This session features a lively debaet and dialogue among experts and with the audience on current long term care awareness campaigns in light of suggested messaging approaches. 1) To hear from an expert in marketing to the baby boomer segment about how boomers see themselves and the types of messages to which they do and do not respond. 2) To discuss status of current long term care awareness campaigns in light of suggested messaging approaches.

Session Speakers: Dr. Jeremy Pincus, PhD  Principal, Forbes Consulting Group Eileen Tell Senior Vice President, Product Development and Analytic Services, Univita (formerly LTCG) Laura Vail Wooster VP, Marketing & Communications, John Hancock Long Term Care Division Cassandra Oshinnaiye AARP Hunter McKay Social Science Analyst, Department of Health & Human Services, Office of the Assistant Secretary for Planning and Evaluation Matt Thornhill Director, Boomer Project Jonas Roeser Vice President and Chief Marketing Officer, LTC Financial Partners, LLC