This is a Digital Download featuring PowerPoint Slides with Synchronized Audio from the 11th Annual Intercompany Long Term Care Insurance Conference 2011. Watch the slides while listening to the synchronized audio, exactly as is happened live.

ILTCI 2011-21

What Keeps Marketers up at Night

Three passionate and experienced marketers discuss the state of the industry…the challenges and the opportunities…from a marketing point of view. Questions will be posed to each marketer. Possible solutions to the challenges will be offered. Ideas on how to take advantage of the opportunities will be proposed.

Some of the questions: Do we have viable products, or do we need a basic product redesign? Will the current actuarial assumptions be validated and allow carriers to stay in the game? What changes are needed to increase distribution and sales? What new marketing directions are going to lead to greater industry health? How significant will be: the employer market, relationship building, distributor alliances, internet selling, the 3in4 campaign, selling with or against CLASS, social media, etc.

What thoughts keep you up at night? Allow your thinking to be refined by insights revealed in this session.

Speakers: Goldberg, Mark   Gelbwaks, Peter   Williams, Scott  
Producers: Brownstone, Louis  
Specialty Fields: Field Marketing,Home Office Marketing
Session Type: Panel Discussion