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It's All in the Tag...From Production to Retail

Arguably, plant tags and pot labeling are the most important methods of communicating with consumers. Studies have shown that this information is vital to instilling confidence in plant purchases.  As with any consumer packaged good, careful consideration is required on what and how to convey the product's features and benefits in very limited "real estate."

• Evaluate what consumers value in plant tags
• Review best practices in plant tag design based on extensive consumer research & lessons from leading plant marketers
• Look at future innovations in tags and labeling and why they are important

Kip Creel
President
StandPoint, Inc.
Atlanta, GA