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Compact Disc
Mark Roberge
Vice President HubSpot Cambridge, MA
Inbound Marketing: Reshape Your Sales Effort
How often do you say, "I can't wait to get home to see what junk mail I got today?" Or perhaps, "I really hope this dinner is interrupted by a telemarketer." Or maybe even, "These commercials are great – I wish they would interrupt my program more." Probably not often, and your future customers would likely agree. So why would you want to sell that way? It's time to reshape how we think about marketing. Stop pushing and start attracting. Stop interrupting and start engaging.
• Learn what inbound marketing is and how to make it work for you
• Take away examples of how you can use it to earn quality leads and loyal customers
• Incorporate inbound marketing into your overall business strategy
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