Title: What the science of change offers hypnotists.
Presenter: M. Paula Daoust

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Our clients come to asking for a change. They want the change, they often need it, and they are willing to pay for it. But they still don't change. What's going on? Using what is known about the science of change and neuroscience, this presentation will explore the issues that can block change. It will look at a variety of common tools we use to help our clients make change and rethink these tools from the lens of brain science. When we understand what makes these tools work, we can be more intentional and effective in helping our clients overcome their own resistance to get the results they want.