Format: Audio - Compact Disc or MP3 Download

Presenter: Brian Dyches

The mobile device and in-store digital signage is quickly becoming the new tools in customer communication and experience. This session looks at key trends in digital experience and how to create a strategy to engage and motivate to buy.

1. Identify the key trends in digital engagement.
2. Determine how to formulate a strategy.
3. Identify what's new in digital in-store equipment.
4. Realize what it takes to have compelling content on the screens.