Format: Audio

David Avrin

How to Build Your Business by Building Your Brand? With so many choices confronting your prospective customers and clients, the question is: Why should they choose you? In his eye-opening, energetic and entertaining signature-presentation, internationally-renowned business marketing speaker and expert David Avrin ? The Visibility Coach, will reveal what it truly takes to recognize and promote your true competitive advantage while building a category-leading brand identity. Based on the lessons in his breakout book: It’s Not Who You Know, It’s Who Knows You! (?Classified Press) David Avrin’s engaging business marketing presentation will leave you with a new perspective of what it takes to stand out and a head full of new ideas and actionable strategies to become top-of-mind with your top prospects.

Learning Objectives:

• Understand how most common marketing messages are overused, don't work and can actually be detrimental to your promotional efforts?
• Learn how to craft truly compelling, meaningful and persuasive marketing messages and deliver them in a powerful and memorable way?
• Gain a new perspective on current techniques and trends proven effective by other companies and products and how those lessons apply to your small business?
• Learn how to facilitate ongoing “brand-storming” sessions with your partner or staff to gain additional, valuable internal perspective of what sets your company and product apart

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Target Audience: Architect/Designer, Builder/Installer, Contractor/Subcontractor, Manufacturer, Professional Pool Mgmt., Retailer