23991 - What is the Consumer thinking? How your business needs to evolve with the "NEW" consumer [ ]

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From: 2014 Pool Spa Patio Expo

23991 - What is the Consumer thinking? How your business needs to evolve with the "NEW" consumer

$28.00

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Ted Lawrence

Learn how today?s consumer has changed more in the past 5 years than the last 100! Learn how the consumer is changing and how you need to evolve and change your business to cater to these new consumers. In the class we will also discuss how to market, communicate and ultimately attract and sell to today?s ever changing consumer. Learn how to being an instore "tour guide" can ultimately turn shoppers into buyers making your business more successful and profitable.

Learning Objectives:

Understand, market and communicate with today?s new consumer
Learn that being an Omni-Channel retailer is how you become successful now and in the future
Discuss how to turn shoppers into buyer
Create an in store theater that attracts customers

Target Audience: Retailer