Ted Lawrence

The proper store layout and merchandising strategy in any specialty retail store is paramount. Not only does a well merchandised and planned out store look great but it also encourages the customer to stay, shop and buy more. Learn how creating a "Total Customer Experience" is one way to compete and win against the big boxes and the internet. On average a store that utilizes these practices can increase their retail store sales by 25% and be more profitable! In this seminar you will not only learn how to create and layout?your retail store, but we will also discuss how you can create an artificial economy to get the consumer to buy higher margining products and how you can apply The Psychology of Pricing strategy to your store and become much more profitable. In addition you will learn how proper product positioning can increase sales and average dollar per ticket.

Learning Objectives:

• Create and lay out a retail store that encourages consumers to shop
• Discover that an artificial economy in your store is important to increase average sale and profit
• Discuss the importance of in store theater and how to create it
• Identify more tools to win against the big box stores

Target Audience: Retailer