26086 - Using Social Media to Create a Dialogue in the Marketplace [ ]

Product 26 of 87

From: 2015 National Client Conference & Executive Leadership Conference

26086 - Using Social Media to Create a Dialogue in the Marketplace

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Format: Audio

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Lee Aase, Patricia Cmielewski

Driving Successful Patient Experience Strategies (Acute Care) (ADSP) While many health care organizations have used social media for marketing and promotion, the greater potential impact is in its strategic application throughout the organization. Presenters will discuss how online conversations can affect an organization?s brand and reputation, how to ensure the reflection is a positive one, and how to use social media to enhance the patient experience and contribute to quality of care.