Format: Video of Slides with Audio

Presenter: Jim Augustus Armstrong

When someone walks into your store, do you or your sales team ever say phrases like "How may I help you?" or "What kind of flooring did you have in mind?" If so, you may think you are providing good service, but in reality you are setting yourself up to get beat up on price and lose customers to "cheap price" competitors. These and other negotiating mistakes cause sales to slip through dealers fingers, sales that could have easily been theirs if they'd just known a handful of simple strategies. During this session you will learn three secrets of negotiation that will help you avoid these "sales killers," including strategies which will give you instant control of the sales process, totally "Wow" your prospects and customers, and help you increase your closed sales?all without spending another DIME in advertising! LEARNING OBJECTIVES Upon completion of this session, participants should be able to: ? Identify strategies that can be implemented to create differentiation from competitors and take control of the sales process ? Discuss several low-and no-cost strategies for creating a low resistance selling environment ? Recognize how to implement a sales closer process to increase your closed sales, increase your average ticket size, and command higher margins ? Describe strategies that can be implemented while in the customer?s home to increase the likelihood of closing the sale This session is free with Exhibits with Education (EE) registration; however space is limited, so register early.