Format: Video of Slides with Audio

Presenter: Christine Whittemore

Your website is the digital equivalent of your showroom. Have you ensured that it works as hard ? or even harder ? than your storefront given that it functions 24/7 as your digital sales associate? Your website is often the first touch potential customers have with your business. It needs to help you get found online. In this session, we will look at how to evaluate your website from a search engine perspective and how to optimize it for potential customers and search engines. We?ll also explore what options you have to make your website more visible even when you don?t have full access to editing the website. Upon completion of the session, you should be able to: ? Analyze the ?meta data? of your website ? Improve the effectiveness of each website page for getting found online ? Recognize how to integrate what happens online with what happens in-store for your customers ? Identify how social media networks fit into getting found online