Format: Video of Slides with Audio

Presenter: Marty Gould

Your local brand can be just as powerful in your hometown as worldwide giants like Walmart and Home Depot, but to do so, you have to take a page or two out of the big guys? playbook. Attend this interactive session to learn many of the mega-competitors? secrets and how to apply them to your business. Upon completion of this session, participants should be able to: ? Identify which of the five major brand positions are right for their business ? Explain the difference between advertising and marketing, including why many local companies confuse the two ? Recognize methods that build brand awareness throughout the customer's buying process ? Create a brand identity that fits with their company?s culture and values