Format: Video of Slides with Audio

Presenter: Mark Woodman

"There's a lot to learn about MY generation." So much discussion, so much confusion, it's hard to pin down the design desires and needs of each generation. Attend this interactive session to explore the differences between the generations, the surprising similarities, and the design preferences of each group. Boomers, Millennials, TekGen; they've all got something to say about design and trends and it's important to know how to respond. Upon completion of this session, participants will be able to: ?Identify and define the generations; it's more than just dates on a calendar ?Analyze their passion for design and identify what aspects are most appealing to each generation ?Translate the differences and similarities in design and trends between the generations ?Relate better to each generation to successfully meet their design wants and needs