Format: MP3 Audio Download

Presenter:Anna Anderson

Marketing drives leads ? leads create opportunities. Are you lacking leads or not seeing the return on your marketing spend? Take your strategy to the next level by learning how to track lead drivers, adjust your marketing levers and bring all marketing channels together with a unified message. Expect action items, resources, and practical tips to create the perfect marketing strategy. This session will be presented at all levels.

1. Identify your business, sales & marketing goals.?
2. Evaluate your lead sources.?
3. Evaluate how to capitalize on traditional and digital marketing.?
4. Determine how to create a budget to fuel their lead pipeline.