Format: MP3 Audio Download

Presenter:Drew Barton

In this fast-paced seminar, former CNN.com webmaster Drew Barton shares 30 things to do to optimize your site for peak performance. From on-page search engine optimization to pay-per-click techniques to email marketing strategies, this talk will go over the must-dos to be competitive online. Following the rapid-fire checklist, he’ll answer your questions and then we’ll analyze an audience member’s site using our new-found toolbox.?This session is presented at all levels - beginner, intermediate and advanced.

1. Develop a checklist of issues to spot on your website.?
2. Identify ways to increase your rankings.?
3. Evaluate best digital marketing strategies for your target audience.