Format: MP3 Audio Download

Presenter:Linda Velasquez, Mary Ann Uhlmann, Elizabeth Hart-Morris, Joanne Rodriguez

A panel of experts: Linda Velazquez, Greenroofs.com; Mary Ann Uhlmann, Urban Horticulture Consulting; Elizabeth Hart-Morris, Henry Company; and Joanne Rodriguez (Moderator), GreenStructure, Ltd will examine where the vegetated roofing industry started, what worked...what didn't in the US and abroad, and what contractors can do to gain more of the market through emerging codes and owners needs. Understanding how to navigate the challenges of an emerging "storm water" marketplace with a tried and true technology could elevate your business in the future.?This session is presented at an intermediate level.

1. Discuss the history of "why" vegetated roofing.?
2. Identify what technologies have worked and why, as well as understand what didn't work and why.?
3. Evaluate the current state of the Vegetated Roof marketplace: codes, trends and innovations.?
4. Identify how to apply knowledge to business practice and make money.