Format: MP3 Audio Download

Presenter:Matt Slawson and Brandon Stanton

Today there is so much noise with Google, Facebook, Yelp, Yellow Pages, etc.? It seems like you get a phone call 3 times a day about some new way to promote your company. But which strategy works best for your business or industry? Most business owners are overspending on inefficient marketing channels that are not producing results. This course will breakdown where marketing efforts should be focused in the Roofing Industry as well as what channels should be avoided. We will discuss proven methods of attracting customers and how to monitor the performance of campaigns so you know the dollars you are spending are creating positive traction for your bottom line. This class is for companies looking to build a successful marketing campaign and get top return on your marketing dollars. This session is presented at all levels - beginner, intermediate and advanced.

1. Create a simple and effective marketing plan that works.?
2. Analyze what outlets where you should and should not be spending money.?
3. Assess and read data to track the performance in your marketing campaigns.?
4. Formulate a marketing plan that fits with your sales plan.