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Social media boosts business and more and more studies prove the importance of online activity in any business's marketing plan. The presentation will center around information collected from various sources on client social media engagement and referral traffic specifically in the roofing industry. The key point is that the more you engage with customers and potential clients through social media, the more site traffic and ultimately leads you get. Roofing customers are online every day, whether on their computers or their smart phones. Without social media, valuable opportunities to connect with customers and boost business are lost.

Learning Objectives:

1. Recognize why social media is crucial for any roofing business

2. Determine how and why social media engagement results in more website traffic and more leads

3. Create a realistic plan for leveraging social media tools to boost business

Speaker(s): Chris Marentis, Founder/CEO, Surefire Social

Target Audience: Owner/CEO/General Manager, Architect/Designer/Consultant, Metal Contractor, Residential Contractor, Commercial Contractor

Chris Marentis, Founder/CEO, Surefire Social, has been prophetic in identifying the best ways to leverage and harness breakthrough technologies, platforms and new media to drive sales growth for companies ranging from startups to billion-dollar organizations. For nearly three decades, Marentis has driven, innovated and created some of the largest media and e-commerce brands by leveraging transformational technologies and understanding the needs of a constantly changing marketplace. He offers a unique perspective on what it takes for businesses to succeed and thrive in today's evolving environment.