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Special Events: Building Traffic or Building Profit? - Tina Bemis

Tina Bemis, Bemis Farms Nursery Spencer, Massachusetts

It can be very tempting to mimic the myriad creative garden center events we read about in trade journals, especially when our own customer counts are declining. And Tina is the first to admit that it sure feels good when 850 kids show up for your Easter Egg Hunt. But it helps to know all the facts when adding events to your marketing mix. Follow her on her journey from events to sales to finally, profitable promotions.