Format: MP3 Download

Jacqueline Peterson, Small Business Development Center at Portland Community College, OR

The number of creative entrepreneurs is rapidly growing. These entrepreneurs are the artisans and craftsmen who want to make a living doing the work they love such as art, pottery, writing, graphic design, fashion etc. Their focus is on their craft, not on building a business out or their artistic abilities. Most business advice is designed to help entrepreneurs build enterprises and most business advice does not work for these creatives. This session will present the seven business principles that creatives must follow in order to find financial security and success while being self employed- there is no reason for creatives to languish as starving artists. It will also show creatives how to create the business model which we call "Being the Business" as opposed to "Building the Business".