Available in two formats:   MP3 Download $10  or  Compact Disc $16

Game On: Engaging the Gen Y Customer
Ryan Schneider
(90-minute)

Audio Sample:



Generation Y, comprised of 14-34 year olds, is the largest generation since the Baby Boomers. Their favorite pastime, besides updating their online status, check-ins or creating content, is video games. Find out from gaming industry veteran Ryan Schneider – who grew up at his family's automotive repair shop – what it takes to reach, engage, convert and retain this savvy but fickle customer base. Ryan will discuss trends in the video games industry, how his development studio has adjusted accordingly, and what shop owners can learn to earn the high score in Gen Y customer satisfaction

Ryan Schneider
Insomniac Games
Sherman Oaks CA United States

As the Brand Development Director at Insomniac Games, Ryan is responsible for ensuring that the creative vision for each Insomniac-created intellectual property (IP) is conveyed in all marketing activities. As part of this effort, Ryan works closely with publishing partners to extend Insomniac IP into the world of toys, comics, books, merchandise and TV/film. Ryan is also responsible for creating the overall strategy and implementation of Insomniac's community-building activities. This includes shaping and managing the studio's outbound communications such as social media feeds, podcasts, newsletters, forums management and blog posts, along with community and studio website development. Ryan leads a team of four community managers and content artists charged with seamlessly integrating with the production team during the game development process. Ryan was recognized by the San Fernando Valley Business Journal as being one of the region's "Top 40 Under 40" professionals for 2009.